ALL LOCATIONS - Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth, Sydney
Data Insights & Analytics,Fundraising,Media
Opportunity to help challenge injustice using your digital fundraising and marketing skills.
Permanent, part time (60 hours per fortnight) opportunity based from any our Action Centres (hybrid WFH arrangements available)
Lead the charge in delivering Amnesty International Australia’s digital fundraising efforts! You’ll lead a high-performing team, using creativity and data to drive revenue, deepen engagement, grow our movement and amplify our human rights impact.
This role leads the strategy and execution of digital fundraising campaigns, supporter journeys, and brand content, connecting new and existing audiences to our movement. You’ll collaborate across teams, with external partners, and champion your team to deliver high performing digital channels that drive revenue, donor and supporter growth, engagement and brand.
If you’re a strategic thinker with a passion for people-powered change, this is your opportunity to lead digital for impact.
The salary for this position is $132,404 per annum (pro rata for part time) + super + optional not-for-profit salary packaging.
People from cultural and linguistic diverse backgrounds and First Nation Australians are strongly encouraged to apply.
Job Description
IN THIS ROLE, YOU WILL:
Lead the development and implementation of AIA’s digital fundraising, marketing and digital channel strategies, in line with the relevant strategies, in close collaboration with internal stakeholders develop and deliver AIA’s brand strategy across all channels.
Use behavioural insights, segmentation and testing to optimise supporter journeys and improve retention across channels.
Lead integration between communications, campaigns, and fundraising to ensure consistent messaging and experience across the supporter lifecycle.
Management of the Digital Fundraising Team, including oversight of team and staff work plans, budgets, projects and timelines and performance KPIs.
Effectively deliver digital omnichannel communications and journeys that grow and retain audiences
Maintain a data-driven communication and engagement implementation and content plan, informed by a robust test and learn program
Develop and maintain effective partnerships with external agencies to drive performance and strong ROI
Oversight across all digital channels to enhance platform performance, engagement and action rates. Close collaboration with Strategic Communications Manager on organic social media.
Ensure respectful and culturally-competent inclusion and amplification of voices and stories of rights holders and those with lived experience, ensuring content and communications across all channels advance AIA’s anti-racism, participation, and diversity, inclusion and wellbeing strategies
Protect and strengthen AI’s brand and reputation through all digital communications materials and assets, in conjunction with other externally-facing teams and leaders
Work closely with the Data and Technology Manager to plan and implement a fit-for-purpose and robust marcomms tech stack
Desired Skills and Experience
THE SUCCESSFUL CANDIDATE WILL HAVE:
At least 7 years of experience in a communications, marketing or fundraising position, with extensive digital experience
Demonstrated ability in developing and implementing audience and engagement journeys
High level team management experience, including recruitment, performance management and workflow management and prioritisation
Extensive experience and strong strategic and technical skills in digital communications, including development and implementation of strategy and digital transformation projects
Experience delivering digital strategies for fundraising/income generation, with robust knowledge of lead generation and regular giving an advantage
Demonstrable understanding of contemporary digital engagement strategies across multiple channels and platforms
Experience and understanding of human rights and social justice campaigns or movements, with competence and sensitivity for working with lived experience and rights holder communities
You will benefit from generous work/life initiatives including working from home arrangements and a flexible leave and working hours scheme, a supportive environment working alongside committed and dedicated individuals and an opportunity to create a meaningful human rights impact. To view more of the fantastic benefits that you will be offered as an employee, please visit our website.
To learn more about this role, please view the position description attached or email humanresources@amnesty.org.au for a copy. Applications close 9am 5 December (AEDT). If this role sounds like you please apply below. You must answer the following selection criteria in your Cover Letter and attach your CV.
SELECTION CRITERIA
Please provide an example of a successful multi-channel campaign you were instrumental in developing and delivering
Please provide a detailed explanation of your experience and understanding of (digital) Audience/Supporter journeys to grow a campaign and/or fundraising area
Experience of channel strategy development as:
a) a stand-alone activity
b) supporting other strategies
Diversity, Equality and Inclusion
AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia. AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process. If you require reasonable adjustments to be made during the recruitment and interview process, please email us at humanresources@amnesty.org.au.
About Us:
Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone. We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion. We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur. Every day we move closer to a world where human rights are enjoyed by all.
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